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More than half of teens find out about new TV shows from commercials and promotional spots airing on the networks, according to a new study from Los Angeles-based research firm OTX.
The second-most common way teens hear about new shows is via word-of-mouth, with 33 percent hearing about shows from friends and 28 percent hearing from other kids at school, writes Media Life. Teens are somewhat less likely than their adult counterparts to hear about new shows on TV. Not surprisingly, a large number of teens - 26 percent - are finding out about shows via internet ads.
Other findings:
As for DVR viewing, about 21 percent of teens say they’ll watch shows recorded on a DVR, while 9 percent will watch video-on-demand. Seven percent will download programs.
The CW is the network with the most shows teenagers plan to watch this fall.
The shows teens plan to watch were: CW’s Gossip Girl (ranked No. 1), followed by NBC’s Bionic Woman, CBS’s controversial Kid Nation, ABC’s sitcom Caveman and its drama Pushing Daisies.The CW’s Reaper, Fox’s Nashville and Next Great American Band are tied for the next slot, followed by the CW comedy Aliens in America.
(For more data and tables from the study, see the MarketingCharts coverage.)
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