While the big outdoor players like Clear Channel and Lamar have been prominently converting old billboards to digital - and building new digital billboards - independent outdoor operators are quietly doing the same.
Mr. Youth is presenting CollegeFest in Boston for the twenty-second year in a row on September 22 and 23; Microsoft Office Ultimate 2007 is the event’s presenting sponsor. Dubbed part festival and part trade show, the event offers marketers the opportunity “to connect with young, brand-loyal consumers,” according to Mr. Youth.
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Whereas only 13 percent of adults have ever watched commercials via online video, some 60 percent of college students have done so - and, in general, students similarly differ from the general population in online-video consumption and usage patterns, according to (pdf) stats compiled by SurveyU, reports MarketingCharts.
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Nearly 70 percent of catalog marketers reported increased multichannel sales over the prior year, and 59 percent reported increased catalog circulation in 2006, according to the Direct Marketing Association’s “Multichannel Marketing in the Catalog Industry” report, writes MarketingCharts (via BtoB).
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Multichannel data utilization is marketers’ greatest challenge - cited by almost 30 percent of respondents to a recent survey of marketers attending the Alterian Annual Summit, held in Chicago in August, reports MarketingCharts.
Online consumers are consistently more receptive to behaviorally targeted ads than to contextual advertising - with behavioral targeting (BT) outperforming contextual by as much as 22 percent in some categories - according to a recent study on consumer receptivity to online advertising, writes MarketingCharts.
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Hoffman Media, LLC, has announced the relaunch of Victoria, the magazine focused on romantic living that ceased publication in 2003.
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Earnings at Lagardere SCA, owner of Hachette Filipacchi, rose 13.5 percent in the first half of 2007 to $288.6 million, while net sales rose 6.7 percent compared to the first six months of 2006.
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Total advertising expenditures in the first half of 2007 totaled $72.59 billion, down 0.3 percent from the same period in 2006 - and, for the first time since 2001, expenditures declined for two consecutive quarters - according to data released Tuesday by TNS Media Intelligence, MarketingCharts reports.
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Canon has renewed its contract to be the official camera of the NFL, and has teamed with former quarterback Archie Manning for a Why Do You Love Football contest.
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XM Satellite Radio is launching a new comedy series, Unmasked, that will feature one-on-one interviews with “some of the most talked about names in comedy,” the company announced yesterday.
As part of its new push to inject an emotional tone into its advertising and to boost U.S. sales, Wal-Mart is axing its 19-year-old slogan “Always low prices,” and replacing it with “Save Money. Live Better.”
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