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As part of its new push to inject an emotional tone into its advertising and to boost U.S. sales, Wal-Mart is axing its 19-year-old slogan “Always low prices,” and replacing it with “Save Money. Live Better.”
New television ads illustrate “how saving money on the little things adds up and helps families live better,” writes Reuters. The campaign also points out the results of a new study from Global Insight commissioned by the retailer which showed that, as of 2006, Wal-Mart saves American families $2,500 each year. The campaign is being accompanied by price cuts on 16,000 products, including backpacks and other school supplies.
A new website, SaveMoneyLiveBetter.com (plugged at the end of each TV ad) asks shoppers to submit their own savings stories, according to MediaPost. The retailer has also put up a “savings ticker” outside its Arkansas headquarters, to show how much money is being saved by American families by shopping at Wal-Mart.
Last year was the retailer’s slowest pace ever in terms of same-store sales.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
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