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Canon Renews NFL Sponsorship

Canon has renewed its contract to be the official camera of the NFL, and has teamed with former quarterback Archie Manning for a Why Do You Love Football contest.

The contest gives amateur photographers the chance to take pictures of youth football events in order to win a trip to the Super Bowl XLII game in Arizona, writes MediaPost. Manning will also be spokesperson for Canon.

Another effort, Shoot Like a Pro, invites 80 fans of 10 NFL teams to shoot their team’s home game from the sidelines, with advice from a professional photographer. Then there’s the contest which gives contestants a chance to shoot the Pro Bowl in Hawaii.

An online photo gallery on NFL.com invites visitors to enter pictures they have taken. At the two-minute warning during NFL games, the best photos from the previous week will be highlighted.

The goal of the campaign is to use football as a connection between amateur and professional photography.

Related topics: Men, Entertainment, Campaigns of Note, Outdoor, Television...   

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Katz Adds Lincoln Financial Media to Client List

Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.

Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.

Katz has also…

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‘Time’ Takes Top Magazine Slot for College Students

Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.

Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…

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Despite Belt-Tightening, Out-of-Home Still Shows Promise

Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.

Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…

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CNN Floats More Affordable Wire Service to Newspapers

CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…

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Icahn Snaps Up More Yahoo

Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.

The investor paid an average of $9.92 for each share over the course of three days, bringing…

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Online TV, Video & Phone Show Biggest Yearly Growth

Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…

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