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Mr. Youth is presenting CollegeFest in Boston for the twenty-second year in a row on September 22 and 23; Microsoft Office Ultimate 2007 is the event’s presenting sponsor. Dubbed part festival and part trade show, the event offers marketers the opportunity “to connect with young, brand-loyal consumers,” according to Mr. Youth.
Over 15,000 college-aged students from over 100 New England schools are expected to attend.
The event includes appearances by local-area sports figures, TV stars and recording artists, as well as free giveaways and prizes from over 90 corporate exhibitors and sponsors.
In addition to Microsoft, sponsors include JetBlue Airways - which will have its Blue Betty mobile marketing unit on hand - SendUMobile, Jockey International (offering the chance to win free underwear for a lifetime), RepNation and Bank of America.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
