»
Hoffman Media, LLC, has announced the relaunch of Victoria, the magazine focused on romantic living that ceased publication in 2003.
Owned and operated by Hearst from 1987 to 2003, Victoria will now be entirely under the direction of Hoffman Publications, publisher of Cooking with Paula Deen. The first issue of the new bimonthly hits newsstands October 30 with a cover price of $4.99.
“Women across the country have longed to have their beloved Victoria back and now they will,” says Phyllis Hoffman, CEO, Hoffman Media. Hoffman Media is publishing Victoria in a joint venture with Hearst.
Launch plans for Victoria include heavy newsstand distribution, strong internet presence, and targeted direct-mail campaigns. The ultimate goal for the launch of this bimonthly magazine will be to reach 250,000 paid copies after two issues.
Founded in 1987, Victoria focused on home and garden, fashion and beauty, food, decorating, collectibles, and profiles of “remarkable women.” Its mission was to create a community of women who “recognize the importance of beauty and manners and traditions in daily life.” In its new form, Victoria magazine will continue to be a guide to gracious living.
In addition to Cooking with Paula Deen, which has a rate base of 750,000, special-interest publisher Hoffman Media puts out Southern Lady, Tea Time and Taste of the South.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
