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While the big outdoor players like Clear Channel and Lamar have been prominently converting old billboards to digital - and building new digital billboards - independent outdoor operators are quietly doing the same.
Watchfire Digital Outdoor today announced the sale of 16 digital billboards to independent outdoor operators.
JR Promotions in Columbus, Indiana, will install central Indiana’s first two 14′ x 48′ digital billboards in September. BASS, Ltd., in Lafayette, Louisiana purchased six LED billboards including two 12′ x 40′ digital billboards and four 10′ x 35′ digital billboards.
Oliver Real Estate in Pittsburgh acquired five of the billboards and Zalla Companies in Covington, Kentucky purchased one for the Cincinnati market. Others of the billboards were purchased for the Bloomington, Illinois and Burlington, North Carolina markets.
Watchfire will build nearly 5,000 LED faces in its factory this year, according to Darrin Friskney, director of Watchfire Digital Outdoor.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
