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Media Audit: One-Fifth of Online Americans Visit Radio Websites

Of the total number of Americans on the internet each month, nearly one-fifth - 18 percent - of them visit a radio station website at least once, according to the Media Audit.

With about 212 million people online, that’s about 38.6 million unique visitors a month for online radio stations, writes MediaPost.

Most of the 18 percent are frequent radio listeners and internet junkies who are most likely to visit a radio station website while at work. The top 10 cities where internet users visit radio websites are: Minneapolis, Seattle, Atlanta, San Francisco, Dallas, Chicago, Denver, Philadelphia, Salt Lake City and Milwaukee.

Related topics: Planning, Entertainment, Demographics, Interactive, Radio...   

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Sprint Lands Live NFL Mobile Deal

Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.

The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.

Radio broadcasts include…

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Hachette Shutters ‘Home’

Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.

Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…

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Wheaties, Eat Your Heart Out, Frosted Flakes Features Phelps

Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.

The…

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Ad Agency to Timberland: Environmental Causes Distract from Products

Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).

After seeing revenues decline six percent to $210 million on lower sales in…

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Polo Launches Mobile eCommerce Site

Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.

Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…

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