Walter Cronkite may be, at 91 years of age, returning to TV, to contribute a weekly segment on Retirement Living TV. The network, which celebrated its first anniversary last week, is geared toward people 55 and older, writes The New York Times.
Despite a whopping 117 percent year-over-year growth in unique audience, which numbered 19.2 million in August, Facebook remained behind MySpace, which is entrenched at the top of the US Social-Networking hierarchy with 60.3 million unique visitors, according to Nielsen/NetRatings, MarketingCharts reports.
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The United States has passed a milestone in telecommunications history: Cell-phone-only households now outnumber landline-only households, according to (pdf) Mediamark Research Inc. (MRI), which released the findings via its “The Birth of a Cellular Nation” whitepaper, reports MarketingCharts.
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Bid4Spots held its first reverse auction for radio airtime in the U.K. last week, at the request of U.K. commercial broadcasters, who evaluated various electronic platforms and chose Bid4Spots for its “innovative approach to selling inventory,” according to the company.
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Flight Path Ads of La Jolla, California, gives marketers the opportunity to display their ads on rooftops and open spaces where passengers on airplanes can see them when they take off and land. The company uses everything from traditional billboard vinyl or interlocking vinyl tiles to LED displays, fluorescent signage, roof displays, landscape designs and inflated or fabricated structures, writes Media Life.
Traditional radio remains important with Baby Boomers, who nevertheless display a remarkable ability to adopt new media into their busy lives, according to a recently released Bridge Ratings study of the media habits of Baby Boomers - those born between 1946 and 1964 - writes MarketingCharts.
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Two-thirds of US consumers agree that the pressure to look good is much greater now than ever before, but that doesn’t always translate to feeling obliged to spend more money on health and beauty products, according to a global beauty survey by The Nielsen Company, MarketingCharts reports.
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Clear Channel’s KBIG Los Angeles has flipped to a new format, My FM, which the company describes as contemporary adult hits, writes Radio Ink. According to station program director Dave Denes, My FM will play adult hits from artists like Kelly Clarkson, Beyonce, Christina Aguilera, Fergie, Justin Timberlake, John Mayer, Shakira, Madonna and Santana.
Time Inc. is restoring the position of publisher at Money and Fortune magazines, and is creating a new post that will oversee all print and digital ad revenue.
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Fox has named David Asman, Cheryle Casone, Rebecca Gomez, Dagen McDowell and Stuart Varney - all from Fox News Channel - as anchors of the Fox Business Network, Broadcasting & Cable writes.
In a continuing desire to attract more luxury advertisers, the Wall Street Journal plans to publish a glossy monthly magazine about the lifestyles of the rich, beginning next September, reports The New York Times.
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