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Flight Path Ads of La Jolla, California, gives marketers the opportunity to display their ads on rooftops and open spaces where passengers on airplanes can see them when they take off and land. The company uses everything from traditional billboard vinyl or interlocking vinyl tiles to LED displays, fluorescent signage, roof displays, landscape designs and inflated or fabricated structures, writes Media Life.
One or several sites are available at airports in markets such as New York, Newark, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas/Ft. Worth, Boston, Atlanta, Houston, Detroit, Phoenix, Seattle, Minneapolis, Miami, Denver, Orlando, Las Vegas, Charlotte and Washington, D.C.
The media age of airline passengers is 43.5, with a third having incomes that exceed $100,000. Eighty percent have a college education and 60 percent hold professional or managerial positions.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
