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Despite a whopping 117 percent year-over-year growth in unique audience, which numbered 19.2 million in August, Facebook remained behind MySpace, which is entrenched at the top of the US Social-Networking hierarchy with 60.3 million unique visitors, according to Nielsen/NetRatings, MarketingCharts reports.
NetRatings released data last week on August’s top US social networking sites, blogs and video sites, ranked by unique audience.
MySpace’s 23 percent growth in unique audience from August ‘06 to August ‘07 translates into an increase of more than 11 million unique visitors - or more than half of Facebook’s unique audience.
In short, in terms of absolute numbers, both social-networking sites gained similar numbers of unique visitors over the previous year - albeit one (Facebook) from a much smaller base, therefore all the more impressive.
Video SitesYet another Google property, YouTube, led the list of top 10 video sites in August with 56.5 million unique visitors - up 66 percent from August ‘06. Google Video, with 14.5 million unique visitors was third.
The largest growth among the video sites came from Veoh, which increased its unique audience nearly 350 percent, to nearly 3 million.
Sandwiched between the Google sites was MySpace Video with 16.8 million unique visitors in August - down 6 percent from a year earlier.
Yahoo Video, meanwhile, soared 101 percent from a year earlier, and is challenging rival MSN Video for the fifth spot.
Blog Sites
Google’s Blogger remained atop the top 10 list of blog/host sites with 31.3 million unique visitors in August - 58 percent more than a year earlier. It was followed by AOL’s tmz.com, with 9.5 million.
The biggest surge in the blog category has been by WordPress, which had a unique audience of 8.9 million in August - or 322 percent more than a year earlier.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
