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In a continuing desire to attract more luxury advertisers, the Wall Street Journal plans to publish a glossy monthly magazine about the lifestyles of the rich, beginning next September, reports The New York Times.
Editor of the publication, dubbed Pursuits, is likely to be Robert Frank, a Journal columnist and author of the book Richistan.
The magazine will be an insert in the Journal’s Saturday edition, and will be distributed to about 800,000 readers in the 18 metropolitan areas where the newspaper sells the most copies. It will also be available on the paper’s website.
The News Corporation, which has agreed to buy Dow Jones, has given the nod to the project. Rupert Murdoch, chairman of the News Corporation, has publicly pondered the idea of turning the entire Saturday edition of The Wall Street Journal into a magazine.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
