ProLink Solutions, a provider of digital out-of-home golf course advertising, announced today that its international distributor, Elumina Iberica, has secured 100 percent of the advertising rights and has installed the ProLink system at all 32 properties of Crown Golf, Europe’s largest golf course owner and operator.
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Google has officially announced the debut of AdSense for Mobile, bringing its ubiquitous ad format to mobile Web pages, reports TechCrunch (via MarketingVOX).
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Twelve media outlets in Southern Colorado have joined forces to launch a free classified portal in the hopes of successfully competing against Craigslist, according to Editor & Publisher.
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Most teens see movies within the first two weeks - 27% say they usually go on opening weekend, and an additional 44% go within the first two weeks - according to a recent OTX (Online Testing eXchange) Teen Topix survey of movie-going behavior and preferences, writes MarketingCharts.
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Next week, NBC will be the exclusive, full-day advertiser on five of Clear Channel Radio’s biggest reach stations to advertise the new romantic mystery/drama series Journeyman, which premieres on Monday, September 24 at 10:00 p.m. ET. It is the first-ever “takeover” sponsorship in the radio medium, according to Clear Channel.
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CBS is expanding its Audience Network to offer content to local sites, including 144 local radio stations, 29 company-owned TV stations and up to 183 affiliated stations, writes Media Life.
Just two years after it began offering archival content and columns to users for a fee, The New York Times has decided to stop walling off those areas. Beginning at midnight Tuesday night, access to columnists’ work and to the newspaper archives will be free, writes Adweek.
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Local CBS stations in markets such as Miami, Philadelphia, Chicago, Boston and Denver have invited students, parents and teachers to screen the network’s new reality show, Kid Nation, at elementary schools.
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Beginning next weekend, the New York Post will include a Page Six Magazine inserted into the Sunday edition. In addition to its usual fare of gossip on celebrities and society, the magazine will include content on fashion, food, wine and restaurants, writes MediaPost.
The internet - rather than healthcare professionals - is by far online US households’ main source for healthcare information, and women more frequently than men seek such information online, according to a recent Burst Media survey, reports MarketingCharts.
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Alcohol-industry spending on radio advertising decreased 38 percent between 2001 and 2006, but more than one-third of alcohol radio ads in 2006 were still more likely to be heard by underage youth than adults, according to a report from the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University, reports MarketingCharts.
