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CBS is expanding its Audience Network to offer content to local sites, including 144 local radio stations, 29 company-owned TV stations and up to 183 affiliated stations, writes Media Life.
In addition to clips from CBS, visitors to those stations will gain access to clips from other local stations within the network.
The CBS Audience Network launched in the spring as a way to distribute its video content to third parties, such as AOL, Microsoft and Comcast, as well as to community building websites, social applications providers and, now, local sites.
As Patrick Keane, executive vp and CMO at CBS Interactive says, “We want to follow our users instead of forcing them to follow us.”
Gordon Borrell of Borrell Associates has what he calls a “huge degree of skepticism about this.” If the internet has proven anything, he believes, it’s that big brands don’t translate well in the online environment.
Local web advertising has trailed national advertising for years, but is expected to go through explosive growth in coming years. EMarketer forecast last week that local online advertising will grow to $7.8 million by 2011, up from $2.1 billion in 2006.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
