ABC’s Desperate Housewives returns on Sunday, and the network has launched a campaign geared toward attracting Los Angeles housewives in nearly a dozen parking lots from Valencia to Oceanside.
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Everybody’s favorite salacious marketing news site, Adrants, has launched a social network for individuals in advertising, marketing and media. AdGabber, which soft launched in May, has just over 1,600 members with about 40 new members joining each day. The site was officially launched today because it finally has a logo, writes Adrants’ Steve Hall.
As market volatility and news in politics and technology attract new users, The Wall Street Journal Digital Network saw record traffic in August.
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Young people who used newspapers in school and read newspaper content aimed at teens are more likely - when they become adults - to volunteer, vote and otherwise engage in civic expression, according to a study by the Newspaper Association of America (NAA) Foundation, reports MarketingCharts.
Arbitron today released preliminary findings from RADAR 94, according to which 96 percent of adults age 18-49 with a college degree and an annual household income of $50,000 or above tune into radio over the course of a week, writes MarketingCharts.
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As students buckle down for a new school year, IEG Sponsorship Report expects corporate spending on college sports to reach an all-time high.
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Mobile media research firm M:Metrics and mobile advertising marketplace AdMob have announced what they are calling “the first authoritative findings” on audience composition for mobile advertising.
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The Nintendo Wii is positioned to become the consumers’ choice for next-generation gaming, as it appeals to the widely untapped casual gaming audience, according to BrandIntel’s “Top Video Game Console Report: Consumer Insight Monitor” report, writes MarketingCharts.
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Monster Media, working with JCDecaux North America, the world leader in airport advertising, has expanded its airport presence, rolling out a new campaign using its MonsterVision product in three major airports.
Boomers and matures (ages 60 +) both rely on a wide variety of sources for travel information - including TV, travel agents, radio, outdoor ads, print and the internet - but they rely most heavily on word-of-mouth recommendations.
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Having hinted at a free Wall Street Journal site while he was still courting Dow Jones, Rupert Murdoch said yesterday (Tuesday) that the idea of making the website of the company’s flagship paper a freebie is still a valid one.
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The top 10 online properties, in terms of visitors, remained unchanged in August, albeit the back-to-school season gave a boost to education sites and retail sports/outdoor sites gained traffic in anticipation of fall sports, according to the comScore Media Metrix monthly analysis of activity at top US online properties, reports MarketingCharts.
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Online advertising spending by the pharmaceutical and healthcare industry will reach $975 million in 2007 - a gain of 19 percent over 2006 - and surpass the $1 billion mark in 2008, or a gain of 22 percent year over year, according to eMarketer, reports Hospital Buyer.
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At a time when political candidates are looking for every edge they can find to motivate voters, radio websites could be a good place to start. This observation comes from a study conducted by The Media Audit which interviewed 118,211 randomly selected adults in 88 markets across the nation. The telephone survey was completed between January 2006 and April 2007.
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