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As market volatility and news in politics and technology attract new users, The Wall Street Journal Digital Network saw record traffic in August.
The network, which includes the websites WSJ.com, MarketWatch.com, Barrons.com and AllThingsD.com, attracted nearly 17.9 million unique visitors, an increase of 21 percent over last year. The sites generated 424.7 million page views in total, an increase of 40 percent over the previous year (per Omniture and Revenue Science). Video traffic across the WSJ Digital Network increased 70 percent from July. Other features launched in recent months such as blogs, podcasts and community tools also increased user engagement across the network, according to the company.
WSJ.com increased page views by 22 percent and unique visitors by 31 percent year-over-year, while mobile traffic from the free WSJ.com mobile site increased 50 percent from July. MarketWatch.com increased page views by 45 percent and unique visitors by 23 percent over the previous year, while Barron’s Online increased page views by 181 percent and unique visitors by 291 percent year-over-year, due to the site’s redesign and additional daily video from Barron’s journalists
AllThingsD.com, the media and technology site launched by Walt Mossberg and Kara Swisher in May, increased page views by 34 percent and unique visitors by 57 percent over the previous month.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
