»
Boomers and matures (ages 60 +) both rely on a wide variety of sources for travel information - including TV, travel agents, radio, outdoor ads, print and the internet - but they rely most heavily on word-of-mouth recommendations.
That’s according to a survey of 30,000 consumers age 42 and up conducted by Focalyst, a joint venture of AARP Services Inc. and Kantar.
Recommendations from friends and family were cited by 96 percent of boomers and 88 percent of matures as the most-used source for travel information. They were also cited as the most valued by 57 percent of boomers and 44 percent of matures. Consumers with $75,000 or greater household income are particularly strong influencers of these two groups.
The study also found that when it comes to airlines, hotels, motels and cruise lines, boomers and matures display very little brand loyalty, with only 10 percent using the same company all the time.
More data on the travel propensities of boomers:
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
