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ABC, which has said it is changing its game plan of primarily distributing its programs on its home page and will now embrace outside syndication, is moving forward with that plan by announcing a deal to distribute its prime time shows for free on AOL beginning today, writes the Wall Street Journal (via PaidContent).
The ABC/AOL agreement calls for the sharing of ad revenues between the two. ABC will also allow for the geo-targeting of ads in order to compensate its ABC affiliates who might have lost revenue from fewer TV broadcast viewers. There will be three national ads for each hour of programming.
The move is part of a string of maneuvers by the networks to explore alternate distribution channels. CBS created its own online distribution network this past spring, while NBC Universal is beta-ing its own desktop video download service, NBC Direct, which allows users to download shows for free. In October, NBC and News Corp. will begin testing their online video site, Hulu.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
