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Online retailers plan to invest heavily in home page redesigns and in the improvement of product detail pages, according to a new survey from Shop.org and Forrester Research that polled 150 retailers.
Eighty-eight percent of retailers plan to improve product detail pages, with 80 percent adding alternative images and 72 percent adding lifestyle images, writes MediaPost. Companies are also investing in features that will engage visitors and keep them coming back, with 63 percent adding customer ratings and reviews, 33 percent adding more live chats and 53 percent improving the checkout process.
Customer acquisition tactics were the top priority in 2006, snaring 51 percent of marketing dollars. An additional 24 percent was spent on online customer retention programs. Eighteen percent was spent on driving cross-channel sales, up from 13 percent the previous year; 66 percent of respondents measure the success of the catalog by how much it increases web sales.
Email was cited as the cheapest, most effective tool for customer retention by 73 percent of respondents.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
