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PPM numbers in New York will become currency with the December survey, covering from Nov. 15 through Dec. 12. The survey will be released Dec. 31, writes Radio Ink.
Of the 152 stations in the New York Metro area, 104 have agreed to have their signals encoded to be tracked by the PPM.
As of September 13, Arbitron has met 106 percent of its goal for panelists in the New York metro area. The markets within the metro are also all at better than 100 percent of the goal.
However, the hard-to-reach 18- to 34-year-old demo was indexing at just 61 percent in New York as of August 29; Arbitron executives have said that New York is doing significantly better with the 18-34s than the Philly test was at a similar point. Arbitron has struggled in Philadelphia trying to reach its sample size.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
