Honda has launched a major print, TV, and internet campaign that touts Honda as the avant-garde of environmental engineering and technical wizardry, MediaPost reports.
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The global online games market is already worth $4 billion and is expected to triple in the next five years, according to the latest Strategy Analytics outlook for the global online games market, reports MarketingCharts.
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The Week magazine is eighty-sixing its original website, TheWeekMagazine.com - which aimed mainly to sell subscriptions and provide information about the title - and has instead launched TheWeekDaily.com, a site that will distill the day’s news and related commentary, in effect attempting to do on a daily basis what the magazine does each week.
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InterAir Media out of West Palm Beach, Florida, has begun offering advertisers an unusual in-flight opportunity: the chance to place ads on the exteriors of helicopters, as well as on landing pads and heliports, to reach the wealthy clientele that spends $1,600 per hour to charter them.
With the switch from program-rating guarantees to commercial-rating guarantees combined with live plus three days of DVR usage (C3), CPMs have increased for the TV networks, but not as much for cable and syndication, writes MediaPost (via MarketingCharts), citing the annual (2007-2008) National TV Ad Cost Efficiency Service (ACES) report from Media Dynamics Inc. (MDI).
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Estee Lauder is launching a monster radio campaign for its Mustang Fragrances, based on a sweepstakes that offers consumers a chance to win a VIP weekend during the Ford 400 Championship at the Miami Speedway.
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As the entertainment industry attempts to work with mobile carriers to push entertainment content to users, Hollywood and others have complained that the cellular companies ask for too large a cut.
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MeritDirect has been awarded management of Onvia Government Purchasing Agents Email Masterfile.
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U.S. web surfers age 12-17 who visit both MySpace and Facebook spend more time at each site than teens who use just one of the sites, according to (pdf) Nielsen/NetRatings, writes MarketingCharts. Moreover, Facebook’s teen demo itself has been increasing faster than the site’s average growth rate.
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U.S. advertising spending in the first half of 2007 was down 0.5 percent over the year-earlier period, with internet ad spend - up 23.6 percent - outperforming other media, according to preliminary figures from Nielsen, MarketingCharts reports. Other categories with increases in ad spending during the first half of this year were as follows:
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Though the volume of SMS ads reported by mobile subscribers is lower in the U.S. than in the five leading Western European markets, the U.S. has the highest response rates, according to M:Metrics, which also released its July Benchmark Survey of mobile market metrics (see tables at end of article), writes MarketingCharts.
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Arbitron announced it has released the Fall 2007 radio market populations and rankings (see graphics, below) and also highlighted some demographic changes, including Boston’s move into the top 10, supplanting Detroit, reports MarketingCharts. Among the changes Arbitron points to:
Television networks are beginning to introduce new ad content in the bottom third of the TV screen - content that appears during a program rather than during traditional advertising time.
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As networks and syndicators increasingly adopt unusual tactics in their efforts to retain audiences straight through commercial breaks, Nielsen is having difficulty tracking the new forms of advertising for its commercial ratings data.
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