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With the switch from program-rating guarantees to commercial-rating guarantees combined with live plus three days of DVR usage (C3), CPMs have increased for the TV networks, but not as much for cable and syndication, writes MediaPost (via MarketingCharts), citing the annual (2007-2008) National TV Ad Cost Efficiency Service (ACES) report from Media Dynamics Inc. (MDI).
According to the ACES report:
“In effect, the networks did pretty well with the new currency,” Ed Papazian, president of Media Dynamics, is quoted as saying. He added that results would be more meaningful next year, when the marketplace has a more apples-to-apples comparison for the C3 currency.
According to Media Dynamics, April 2008’s average adult 18-plus CPM averaged $18.49, May’s was $20.11, and June’s $18.64; the average for the quarter was $19.08.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
