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Estee Lauder is launching a monster radio campaign for its Mustang Fragrances, based on a sweepstakes that offers consumers a chance to win a VIP weekend during the Ford 400 Championship at the Miami Speedway.
The campaign will include 30-second spots that will air in all 50 states, covering all 210 DMAs in the country, writes MediaPost.
The radio spots are tagged with a local retailer in each market. Consumers are asked to visit a website for the chance to win the VIP weekend. In addition to the opportunity to enter the sweepstakes, the website includes stories from Mustang fans. Visitors can cast their vote for the “Adventures from the Backseat” stories, and the winners of the contest will win a 2008 Ford Mustang.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Everyday with Rachael Ray magazine has created :30 spots for two advertisers who have made 3- to 4-page commitments in the magazine, to run on the CBS Outernet network.
The spots will be shown on CBS Outernet’s supermarket TVs, writes Mediaweek. In a…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
