»
InterAir Media out of West Palm Beach, Florida, has begun offering advertisers an unusual in-flight opportunity: the chance to place ads on the exteriors of helicopters, as well as on landing pads and heliports, to reach the wealthy clientele that spends $1,600 per hour to charter them.
InterAir also sees to it that passengers are handed product samples as they board the helicopter, writes Media Life.
“You wouldn’t want to give a brochure talking about the product. You want to give them the product. If it’s a cell phone, you hand them a cell phone. These are the decision-makers of the corporate world, the owners, the board members,” says CEO Drew Stoddard.
Passengers pay $1,600 an hour to charter the helicopters, which are in the air nearly 100 percent of the time, according to Stoddard.
Conde Nast used the helicopter wraps to advertise its new Portfolio magazine on runs from Manhattan to the Hamptons. Other routes include trips from JFK and LaGuardia airports into the city, and from the city to Boston and Providence.
There are six helicopters in the fleet. The program is currently available in New York, but can be developed in other areas at the request of an advertiser.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
