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The Week magazine is eighty-sixing its original website, TheWeekMagazine.com - which aimed mainly to sell subscriptions and provide information about the title - and has instead launched TheWeekDaily.com, a site that will distill the day’s news and related commentary, in effect attempting to do on a daily basis what the magazine does each week.
According to Steven Kotok, general manager of The Week, such a site has a huge advertising appeal because advertisers want to reach “the kind of user who is seeking not just headlines but opinion-writing and analysis,” writes Mediaweek.
Subscribers will be notified via a cover wrap and email campaign.
Circulation for the relatively young title - it was launched in 2001 - rose 12.6 percent to 494,683 in the first half of 2007.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
