NBC’s ‘Heroes’ Gets Lift with New Ratings Rule

For its premiere episode of Heroes, NBC is taking advantage of a new Nielsen rule that lets networks combine the ratings of multiple runs of a show - the original airing and any subsequent airings - and report them as one number.

Survey: Americans Still Listen to the Radio

Nearly two-thirds (63 percent) of American adults listen to the radio every day, according to a new poll by American Media Services.

Nielsen Releases Data on Hispanic Consumers’ Shopping Behavior

On the occasion of National Hispanic Heritage Month, The Nielsen Company released data regarding the the shopping behavior of Hispanic consumers, whose collective buying power totals nearly $1 trillion, it said (via MarketingCharts).

Burnett’s ‘My Dad Is Better than Your Dad’ Comes to NBC

Reality big-hitter Mark Burnett is teaming up with Reveille to create eight shows for a mid-season debut on NBC. The show, My Dad Is Better than Your Dad, is not in the reality realm but is rather a quiz show, Burnett’s third (along with Are You Smarter than a 5th Grader and Amnesia).

Male, Upper-Income-Skewing Formats Favored by Radio Site Visitors

Male-oriented radio programming and formats with an upper-income listener skew tend to be common denominators of the top 15 formats that attract radio website traffic, according to (pdf) a study of media websites released by The Media Audit, writes MarketingCharts.

Affiliate Marketing Growing in UK, 78 percent of Brands to Increase Spend

Affiliate marketing in the UK has been growing - and will continue to grow in the next few years - according to a survey from E-consultancy sponsored by buy.at, a UK-based affiliate network, writes MarketingCharts.

‘Mad Men’ Gets Asked Back for Season Two

AMC is asking its original drama Mad Men back for a second season. The show, AMC’s first venture into original scripted series, draws to a close October 18.

‘Us Weekly,’ Like Cohorts, Raises Cover Price

Celebrity gossip magazines have been upping their prices in recent months, and Us Weekly is the latest to do so.

JWT Survey: Madison Avenue, Main Street Don’t Quite Connect

Popular TV hasn’t always portrayed the advertising industry kindly.

Whether that portrayal reflects the sentiments and perception of society toward advertising and advertisements is the focus of the “Ad Industry Perception Survey,” released this week by Adweek and WPP’s JWT, writes MarketingCharts.

Microsoft, NBC U Team to Air Ads as Programming on Ion, Online

NBC Universal and Microsoft have teamed to turn advertising into long-form content available online, via mobile devices and on a nightly late-night show on the Ion Network.