Unless radio makes an aggressive push into the digital space, double-digit growth is likely a thing of the past, according to SNL Kagan’s new Media Trends 2007 report on the media industry.
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A new study released earlier this week indicates that online video has had an affect on the way people watch television.
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The Mobile Marketing Association has announced new guidelines for mobile advertising, and advertisers have fast expressed a willingness to follow them, reports ClickZ (via MarketingVOX).
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Kansas City officials are expected today to vote to halt the erection of 31 digital billboards within the city limits.
A poll released last week suggested that only 42 percent of Americans were aware of HD Radio; a study this week contradict’s the finding.
Playboy magazine has soft-launched a mobile website, providing non-nude content to mobile phones via a partnership with Quattro Wireless.
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More than 8 in 10 (83 percent) online Americans say they have used the internet to look for information about their hobbies, and 29 percent say they go online on a typical day for hobby-related activities, according to (pdf) research from the Pew Internet & American Life Project, MarketingCharts reports.
Some 24 percent of the 34.3 million U.S. child and teen internet users will visit virtual worlds once a month in 2007, according to eMarketer, which expects that 34 percent will do so in 2008, and 53 percent by 2011, writes MarketingCharts.
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A new out-of-home ad network that will target African American and Hispanic consumers is being launched in barbershops and salons.
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Some 2.5 million U.S. adults report that they had participated in online dating in the previous 30 days, with men slightly (8 percent) more likely than women to have logged on to an online dating site, according to (pdf) Mediamark Research Inc. (MRI) data, reports MarketingCharts.
The global free newspaper market is beginning to branch out from its down-market roots to consider competing with some of the most respected high-end dailies in their markets.
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Nielsen plans to triple the size of its national people meter TV ratings panel from 12,000 U.S. households and 35,000 people to 37,000 households and 100,000 people by 2011, the company announced yesterday.
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The holiday season may be a cutthroat one for big box home improvement retailers. As the housing industry’s woes trickle down to the home improvement market, retailers will have to work hard to grab market share.
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With import vehicles making up nearly 49 percent of the U.S. auto market, country of origin plays a crucial role in consumers’ choice of which vehicle make and model to purchase, according to the J.D. Power and Associates “2007 Escaped Shopper Study,” reports MarketingCharts. The study evaluates why consumers may consider one model but purchase another.
