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The Mobile Marketing Association has announced new guidelines for mobile advertising, and advertisers have fast expressed a willingness to follow them, reports ClickZ (via MarketingVOX).
The guidelines were developed by the group as a way to try bringing uniform experiences to mobile users across the globe, as well as ease the creation of mobile campaigns.
Recommendations for banner ad sizing, appropriate file sizes and the amount of text are all covered in the new guidelines. Of note is express advice to explicitly label all ads as such, to ensure users are aware of the presence of sponsored placements.
These recommendations join those that the MMA issued just months ago, dealing specifically with advertising to children.
Companies including Yahoo, Enpocket and Admob announced they will gladly follow the MMA’s new order. Yahoo said its mobile ads would be fully compliant by the year’s end.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
