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Playboy magazine has soft-launched a mobile website, providing non-nude content to mobile phones via a partnership with Quattro Wireless.
Users will be able to view photos of Playboy playmates and read their personal interviews, read the advice column Playboy Advisor, access reviews of music, games and books, and read the Playboy Joke of the Day, writes DM News.
Advertisers include AXE Vice body spray and Sony Pictures Home Entertainment.
The site already has a large audience, says Quattro CEO Andy Miller, and adds that the clickthrough rate for mobile is “ridiculously high.” Even the slowest of campaigns average a 3 percent clickthrough.
Other Quattro clients include CollegeHumor.com, StupidVideos.com and Maxim.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
