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Unless radio makes an aggressive push into the digital space, double-digit growth is likely a thing of the past, according to SNL Kagan’s new Media Trends 2007 report on the media industry.
While radio will benefit from political spending in the next year, that will not be enough to keep the industry thriving, writes Radio Ink.
In 2006, radio received more than $70 million in political advertising; that figure could rise as high as $100 million in 2008. Total radio revenue could increase 3.5 percent in 2008 - an increase that would be the best performance since 2002.
Radio’s share of U.S. ad spending has slipped to 8.1 percent from 9.3 percent, while the internet’s share has grown to 5.9 percent from 4 percent.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
