Disney Shutters Second Mobile Service
Disney has decided to kill its Mobile MVNO service, though the company plans to find a way to use the programming.
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Disney has decided to kill its Mobile MVNO service, though the company plans to find a way to use the programming.
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Nearly one in four (24 percent) gay, lesbian, bisexual, and transgender (GLBT) adults say they have switched products or service providers in the past 12 months because they found a competing company that supports causes that benefit the GLBT community - when factors such as price, quality, and convenience were not also considerations.
Nielsen is considering changing its much-criticized new policy of allowing networks to report multiple airings of the same show - when run with the same commercial content - as a single rating, writes Broadcasting & Cable.
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Dirty movie magic Unilever’s new campaign for Axe Shower Gel will see college students jumping into giant ice cream sundaes and mounds of mashed potatoes and honey.
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Prolonged online buzz about the environmental terms “green” and “sustainability” suggest that heightened awareness of environmental issues is much more than a passing fad, according to a Nielsen BuzzMetrics report on consumer-generated media, writes MarketingCharts.
U.S. retail ecommerce sales for the second quarter of 2007, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, was $33.6 billion - an increase of 6.4 percent (±0.8 percent) from the first quarter of 2007, according to estimates from the Census Bureau of the Commerce Department (via MarketingCharts).
Nielsen In-Store will wrap up its nationwide trial of the in-store PRISM measurement service in December, and syndicated data will be available sometime in 2008, according to the company.
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The Conference Board Consumer Confidence Index, which had declined in August, fell even more in September and now stands at 99.8 (1985=100), down from 105.6 in August, The Conference Board reports (via MarketingCharts).
After two outings, CBS’s Kid Nation has averaged a 1.8 in the kids 2-11 demo. That’s more than double what CBS averaged the week ended Sept. 23 in the same demo.
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Media buyers say that the CW, which had a disappointing first season, has made a lot of smart moves, improving its line-up and supplying shows not found on any other broadcast network.
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Seventy-two percent of major online retailers are regularly sending out welcome emails this year, up from 66 percent last year, according to a new study by the Email Experience Council (via DM News).
