»
Disney has decided to kill its Mobile MVNO service, though the company plans to find a way to use the programming.
This is the second Disney MVNO - along with ESPN Mobile - that has been shut down in less than a year, Adweek writes.
The service runs on the Sprint network and allows parents to monitor and limit the phone use of their children through the Family Center suite. Though it was viewed positively by consumers, the project was harmed by a hyper-competitive market.
Disney now plans to explore a different business model for the Family Center product, which might include partnering with a major U.S. carrier.
Disney relaunched its ESPN Mobile service in May, renaming it MVP. The service offers video clips and highlights to Verizon VCast subscribers at no extra cost. The network’s first try for ESPN, an MVNO, lasted little more than a year before it was shut down for lack of subscriber enthusiasm.
Disney mobile will continue to operate until December 31.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Everyday with Rachael Ray magazine has created :30 spots for two advertisers who have made 3- to 4-page commitments in the magazine, to run on the CBS Outernet network.
The spots will be shown on CBS Outernet’s supermarket TVs, writes Mediaweek. In a…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
