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Nielsen is considering changing its much-criticized new policy of allowing networks to report multiple airings of the same show - when run with the same commercial content - as a single rating, writes Broadcasting & Cable.
The reconsideration follows a firestorm of criticism when NBC decided to repeat Monday’s season premiere of Heroes on Saturday and to count both shows as a single airing. By doing so, NBC benefitted not only because it gets a higher rating for a single episode, but because the move essentially eliminates a Saturday night hour that is generally one of the lowest rated hours of the week.
The tactic also means that an official rating for the show will not be available from Nielsen until next Tuesday, when final numbers are released.
Nielsen spokesperson Anne Elliot said that the company is taking into account all the feedback it has received from clients. “We will review that information and determine whether or not we should change our policy.”
The policy was made in order to help normalize ratings during a time when digital platforms such as subchannels can have an impact on TV viewing.
Numerous network sources are saying a change in the policy could come as early as next week.
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Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
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Other recent Publicis…
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The research, which aggregated a year’s…
