»
Media buyers say that the CW, which had a disappointing first season, has made a lot of smart moves, improving its line-up and supplying shows not found on any other broadcast network.
The network this season is expanding upon the WB’s model of targeting young women by adding young men to the mix as well, with shows like Aliens in America - quite possibly the funniest new series, according to Shari Anne Brill, senior vp and director of programming at Carat - and Reaper, writes Media Life.
Last season, the new network ended with ratings just barely above the old WB, and far below the combined audience of the WB and UPN. It pulled a 1.5 among its core audience, adults 18-34, with a 1.9 for women and a 1.1 among men. Ratings this year are expected to come in flat to last year, with a better balance between men and women, and to build to better ratings the following season.
Brill calls the network’s programming “superior” to what it launched with last year.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
