The October 8 issue of TV Guide will carry a 16-page booklet advertising the Toyota Yaris, and ties in with Fox’s Prison Break. The ads, featuring specially commissioned artwork by Prison Break artist Tom Berg, will mirror the series’ storyline of a prison’s architectural blueprints tattooed onto the body of a character from the show.
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Radio broadcasters at the National Association of Broadcasters convention have given a cold, cold reception to the idea of Google selling radio ads, reports Brandweek (via MarketingVOX).
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TVGuide.com is officially launching its Online Video Guide on Tuesday. The Guide is a search service that offers a manageable way to “channel-surf” independent and professional-grade video content from more than 55 broadcast, cable network and other major entertainment-focused websites.
With 53 percent of online shoppers early technology adopters - despite constituting just 36 percent of the North American population - retailers are feeling compelled to provide a consistently positive, more sophisticated shopping experience, according to the tenth annual Shop.org study conducted by Forrester Research (via MarketingCharts).
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Nearly 120 million mobile users in more than 40 countries are expected to receive broadcast TV services by 2012, compared with less than 12 million in 2007, with DVB-H the dominant transmission standard, according to a new report from Juniper Research, writes MarketingCharts.
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The Conference Board Help-Wanted Advertising Index, a measure of job offerings in major newspapers across America, declined two points in August and now stands at 23 - it was 29 one year ago - according to the Conference Board, reports MarketingCharts.
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Trade show revenues in the second quarter of 2007 were up 11.3 percent compared with the second quarter of 2006, according to information released by the Center for Exhibition Industry Research (CEIR), reports MarketingCharts.
Verizon’s must-questioned move into the pay TV market by providing TV over fiber-optic cables is beginning to pay off for the company.
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The New York Times is launching a new branding campaign that will appear on 30 different websites. There will also be supporting spots on TV and radio, along with some taxi-top ads.
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TNS is merging its TNS Media Intelligence and TNS Media Research divisions, according to BtoB.
The higher penetration of DVRs this season than last - about 20 percent this year compared to just 9 percent last year - seems to have driven some interesting viewing patterns for the first week of the new television season.
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As advertisers are increasingly pressuring their agencies to be accountable, agencies are pressuring radio stations to guarantee audience delivery for radio schedules in portable people meter markets.
The often-bemoaned migration of newspaper readers to the web has, in many cases, been intentional on the part of newspaper companies, writes The New York Times.
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