»
The October 8 issue of TV Guide will carry a 16-page booklet advertising the Toyota Yaris, and ties in with Fox’s Prison Break. The ads, featuring specially commissioned artwork by Prison Break artist Tom Berg, will mirror the series’ storyline of a prison’s architectural blueprints tattooed onto the body of a character from the show.
The two advertising spreads feature tattoos on the front and back of a man’s torso. The Toyota Yaris models – liftback and sedan – as well as the Toyota logo, are integrated into the tattoo art. A third ad appears on the back cover of the booklet featuring a co-branded Toyota/Fox Break On To the Set Sweepstakes promotion. The sweeps will award five winners a paid trip to the Prison Break set in Dallas, where they’ll get a look behind the scenes and have lunch with the writers and producers of the show.
The 16-page booklet is solely sponsored by Toyota. It will feature an overview of the new season, profiles of the characters, a Q&A with Wentworth Miller, and more.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Bus stops in Chicago will blow warm air on those taking shelter while they wait for the bus, courtesy of Kraft Foods and Stove Top Stuffing.
Ten shelters will sport Stove Top ads, while heated air will descend from the…
It’s official: with a full 28 days of data, ABC can claim to be the top network in terms of adults 18-49, its fourth November win in the demo. CBS can also claim a victory, winning in households and total…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
