Brand Connections has created a network of 500 ad venues near national parks and mountain resorts and is promoting the network to marketers as a way to easily reach environmentally conscious consumers, The Wall Street Journal reports (via Environmental Leader).
Sierra Trading Post has decided to launch a Home & Gift book, after having tested items in the category within the pages of its core catalog for more than a year, writes Direct Magazine.
The Midnight Trucking Radio Network is coming to XM’s trucker’s channel, Open Road, XM announced this week.
More radio groups have announced that they are adding iTunes tagging - a process that allows listeners to tag songs that they hear on the radio for later purchase - to their HD Radio broadcasts.
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The Federal Highway Administration (FHWA) of the U.S. Department of Transportation issued a guidance memorandum (pdf) last week that will permit the construction of thousands of digital billboards along interstate and federal-aid highways.
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America’s business elite - high-powered, highly influential senior executives, CEOs and other C-suite officers from midsize and large companies - have a ferocious appetite for quality business information, according to a new survey carried out by Ipsos Media, writes MarketingCharts.
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TiVo has launched an ad team that it hopes will help guide direct-response focused brands through the complicated advertising arena on digital video recording’s various platforms, writes Mediaweek.
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It may come as no surprise to some that the television show based upon a series of ads - albeit a popular and clever one - is expected by media buyers to bomb.
Target is adding in-store kiosks that allow shoppers to create wish lists that they can then share with family and friends. The lists can be printed out at any Target Store.
Come mid-October, the Financial Times’s website will offer 30 stories a month for free, in the hopes of boosting traffic and making it easier for bloggers to link through to the site. Currently, the site places restrictions on access to business stories and premium content.
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Clear Channel Outdoor’s Spectacolor Division unveiled a digital billboard in Times Square this week. According to the company, the billboard boasts the sharpest image quality of any digital billboard in the U.S. while also being the most technologically advanced.
Google was the most visited property in August in the U.K., with 28.3 million unique visitors age 15 or older, reaching 89 percent of the total U.K. internet audience, according to comScore’s World Metrix service, which also found that Facebook.com was the fastest-growing online property in the U.K., reports MarketingCharts.
Consumer concern over pet food safety, stemming from the spring 2007 pet food recalls, combined with an already-high consumer interest in natural and organic products, will propel the market for natural pet products from $1.3 billion in 2007 to $2.5 billion in 2012, according to a new report from Packaged Facts, reports MarketingCharts.
There were 4,270,000 online advertised vacancies in Sept., an increase of 165,200 - or 4 percent - from August, according to The Conference Board (via MarketingCharts). Online advertised vacancies were up 17.5 percent from Sept. ‘06 to Sept. ‘07, and there were 2.78 advertised vacancies online in Sept. for every 100 persons in the labor force, according to the data.
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Consumers passionate about a certain issue - dubbed “Passionistas” - are much more likely than typical consumers to create and share content online about their passions, and the brands associated with them, according to new research from Yahoo and MediaVest, MarketingCharts reports.
Belo Corp. plans to separate its television business and its newspaper business, spinning off newspapers into a separate publicly traded company, writes the AP.
