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It may come as no surprise to some that the television show based upon a series of ads - albeit a popular and clever one - is expected by media buyers to bomb.
If Cavemen, based on the funny TV spots for Geico, does bomb, it won’t be because of its time slot, writes Media Life. It airs on Tuesday at 8 p.m., and is the only sitcom at that time on a drama-heavy night.
The show has received perhaps the most buzz of any of the new shows, but virtually all of it has been negative. Some think it will be difficult for the network to sustain jokes that work in a 30-second spot for a full half hour. Others are puzzled as to why ABC cast different actors than those who appear in the ads.
ABC didn’t make its premiere episode available for critics to review. However, critics did see a pilot over the summer that has since been scrapped. Newsday wrote that the pilot looked as though it had primitive brains behind it.
Carpoolers, Cavemen’s lead-out, is not expected to fare much better, according to Media Life.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
