There were 4,270,000 online advertised vacancies in Sept., an increase of 165,200 - or 4 percent - from August, according to The Conference Board (via MarketingCharts). Online advertised vacancies were up 17.5 percent from Sept. ‘06 to Sept. ‘07, and there were 2.78 advertised vacancies online in Sept. for every 100 persons in the labor force, according to the data.
“The growth rate in the number of online ads has moderated in recent months from what we were seeing in early 2007, and some of the growth is reflective of the continued shift to online job advertising,” said Gad Levanon, Economist at The Conference Board.
“Looking regionally, the more ‘mature’ areas in terms of internet usage, like the West and East coasts, where online job advertising has been popular for some time, the rate of growth has slowed. In many of the smaller metro areas, and where online job advertising has lagged behind the largest metro areas, the growth rates continue to be very strong.”
The following are among the Conference Board’s Help-Wanted OnLine Data Series findings.
The National/Regional Picture
In September, 2,934,100 of the 4,270,000 unduplicated online advertised vacancies were new ads that did not appear in August, while the remainder are reposted ads from the previous month.
The 4 percent increase in total Sept. ads reflected a 6 percent increase in new ads and 1 percent increase in reposted ads. Over the year (September’06 - September’07) total ads and new ads rose 17.5 percent and 22.6 percent, respectively.
Online job demand in September continued to be above last year’s level in eight of the nine Census regions, but there were substantial variations from region to region:
State Highlights
Occupational Focus
Metro Areas
Note: The Help Wanted Online Data Series is a new developmental program with research and evaluation studies ongoing in a number of areas. The comparisons in the attendant tables between total ads and total unemployed at the various geographic levels are overall counts and it cannot be inferred that the detailed occupation or geographic location of the unemployed matches the occupation or geographic location of the vacancy. Additionally, there may be differences in the way the unemployed person describes his occupation versus the way an employer may describe the same job.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…