»
Sierra Trading Post has decided to launch a Home & Gift book, after having tested items in the category within the pages of its core catalog for more than a year, writes Direct Magazine.
The first edition of the Sierra Home & Gift catalog mailed to 300,000 customers at the end of September. Sierra Trading originally began testing the category after having received many requests from online surveys asking for more home and gift items. One more mailing of the title will be sent during the holiday season, to a similar number of customers.
Next year, the catalog will be rolled out more aggressively, with more mailings and an increased circulation.
The slim-jim-sized catalog was originally planned as a wide-format book, but the May postal rate hike made for a significant increase in mailing cost. Sierra Trading Post had tested a wide format versus a slim-jim size with some of its other catalogs and had determined that a slim-jim size could be successful.
The catalog sells home items discounted by 35 percent to 70 percent.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
