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TiVo has launched an ad team that it hopes will help guide direct-response focused brands through the complicated advertising arena on digital video recording’s various platforms, writes Mediaweek.
The Interactive Direct Response Advertising Group is headed up by Robert Barnett, most recently senior marketing consultant to Guthy-Renker Inc.
TiVo’s interactive capabilities allow subscribers to click on “tags” appearing over television commercials and to check out the Showcases section of the interface to opt-in for additional information from advertisers, ClickZ writes.
For example, American Express is presenting offers to TiVo users within the ad showcase area, providing text descriptions and numbers to call for more information. Or, users can click a button on their remotes to have information sent to them about Norwegian Cruise Line’s Freestyle Cruising vacations.
The group will focus on such direct tactics that use TiVo’s on-screen interface and remote control device, officials say.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
