JCDecaux Invests Millions, Plans Largest Digital Network in U.K.
JCDecaux plans to invest 20 million pounds in order to create the largest digital billboard network in the U.K., Mad.co.uk reports.
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JCDecaux plans to invest 20 million pounds in order to create the largest digital billboard network in the U.K., Mad.co.uk reports.
Sunday night’s second season premiere of Dexter debuted to 1.09 million total viewers. That’s the first time a Showtime premiere has been watched by more than a million viewers since Nielsen began tracking the network separately from Showtime Plex in 2004.
Citing, in part, the slump in the U.S. housing market, ZenithOptimedia has downgraded its 2007 forecast for U.S. advertising expenditures, but it projects a banner year for internet ad spend - and a record year in 2008 for global TV ad spend because of the Olympic Games, reports MarketingCharts.
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The top 100 U.S. media companies (the “Media 100″) in 2006 increased revenues 8.1 percent, bringing in $287 billion - a record, according to the Ad Age DataCenter, which reported that the 10 largest companies accounted for 55.6 percent of the top 100’s revenues (via MarketingCharts).
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Email is at once a ubiquitous and embattled medium because its dependability and trustworthiness are under attack by spam, viruses, phishing, and often inexact ISP filtering; yet it could get worse if email marketing is not centralized within the enterprise, according to a StrongMail/JupiterResearch executive survey, reports MarketingCharts.
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CBS did not win the opening week of the new television season in households for the first time in several years.
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ABC has inked an agreement with ProLink Solutions to sell space on ProLink’s GPS screens in golf carts at some 400 golf courses.
The New York Times website has expanded its health section to blend journalism with searchable reference on a wide range of medical conditions and health topics.
The nation’s daily newspapers are spending nearly $1 billion on postage for services from the U.S. Postal Service, according to a national survey by the Newspaper Association of America (NAA), writes MarketingCharts.
The marketplace for media mergers and acquisitions set a record during the first nine months of 2007 compared with any preceding year the Jordan Edmiston Group Inc. has tracked, according to MediaPost.
Senior executives prefer print over online as their chosen source for information and analysis, according to new research from Doremus and the Financial Times.
