“Relevance” is all the rage in online marketing. Now, email marketing service provider e-Dialog has launched a new tool that the company says scores the relevance of commercial emails.
The arrival of baby boomers into the upper age brackets is changing the way Madison Avenue looks at the elderly.
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Magna Global has sent an advisory to clients encouraging them to hold their judgments on the new prime time television season until more time has passed and substantive patterns emerge.
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Streetblimps, a company with a fleet of 80 mobile billboards, has incorporated Google Earth into its GPS monitoring.
The media hype surrounding Second Life doesn’t match reality, and metaverses such as Second Life are experiencing slowing growth and having limited impact because of the “tethered” nature of the virtual-world experience, according to the Yankee Group (via MarketingCharts and the Boston Globe).
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The average U.K. internet user spent 36.2 hours online and made 73.2 visits in July, but heavy internet users spent almost three times more time online in July - 99.4 hours - and made more than twice as many visits as the national average, according to comScore (via MarketingCharts).
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Clear Channel Taxi Media, a division of Clear Channel Outdoor, has penned a partnership with the Las Vegas Monorail, making CC Taxi Media the sole sales rep for the monorail, according to Mediaweek.
As has been suspected for months, Don Imus is in talks with Citadel Broadcasting, owner of ABC Radio, Variety writes.
NBC’s Heroes has pulled a 7.3 live program same day cume rating, for the combination of its original Monday, Sept. 24, debut and its Saturday, Sept. 29, repeat.
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Clear Channel has made deals to sell 66 more of its smaller radio stations, 52 to Gap Broadcasting and 14 to Bicoastal Media, writes MediaPost.
An online poll from BIGresearch of online shoppers and their favorite shopping sites indicated that the sites that come to mind most readily when thinking of online retailing are indeed some of the most popular. However, there were some surprises on the list.
A controversy surrounding a new technology called SBT (scan-based trading) could potentially keep magazines like Vogue, Time and others off the shelves of Wal-Mart and other retailers beginning next week.
Westwood One and CBS Radio have at last reached an agreement for the syndication and distribution of programming, Mediaweek reports.
