Shares of Lamar Advertising climbed yesterday after a Morgan Stanley analyst said the company may beat his forecast for the deployment of 350 digital billboards next year, writes Forbes.
For the third straight year, GMC will be creating a micro-site in conjunction with the NFL to promote its cars to web-savvy consumers, reports ClickZ (via MarketingVOX).
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Two new lists have hit the market. VentureDirect Worldwide is offering names and postal addresses for more than 1.9 million consumers looking to purchase or lease a car, writes Direct Magazine.
Meredith Corp. has acquired database strategy, analytics and customer asset management company Directive Corp., writes DM News.
Emmis Communications reported a 3.5 percent decline in net revenue for fiscal Q2. The decline was primarily due to declines at radio stations in New York and Los Angeles, writes Radio Ink.
BusinessWeek’s October 12 issue will have a new and fresh look - so new, in fact, that Businessweek group president Keith Fox calls it a relaunch, not a redesign.
Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion - up some 26 percent from $7.9 billion in the first half of 2006 - and yet another new record, according to the “IAB Internet Advertising Revenue Report” from the Interactive Advertising Bureau and PricewaterhouseCoopers, writes MarketingCharts.
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Connected consumers are personalizing their own web content and are snacking on interactive videos and blogs as a way to interact with brands, according to research released this week by Avenue A | Razorfish, which suggests that marketers should think beyond isolated websites and banner ads as a way to build a better online brand, reports MarketingCharts.
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Nearly four in ten internet-connected adults in Canada (37 percent) have visited an online social network or online social community, and three in ten (29 percent) have placed a profile on at least one such site, a new Ipsos Reid study has found, reports MarketingCharts.
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Despite an ever-expanding array of advertising platforms, consumers around the world still place the highest level of trust in other people’s opinions, according to a global Nielsen survey of 26,486 internet users in 47 markets, reports MarketingCharts.
U.S. News & World Report has launched a new website that focuses on its America’s Best franchise.
