Audience estimates to the radio commercials broadcast on the network and syndicated programs provided by Dial Global, Jones Media America, Premiere Radio Networks and Westwood One are now being included in the media data that will be available to the seven advertisers participating in the Project Apollo steering committee.
Nationwide Insurance has penned a deal to become the sponsor of the No. 2 series of NASCAR, formerly known as the Busch Series.
Burger King has hired mobile game and content provider Mobliss to create cellphone games that feature the company’s icon, The King.
High school football, gaining interest among local television stations and station groups, is fast becoming a new media darling.
In an attempt to pull consumers away from rival food chains and coffee shops such as Starbucks and Coffee Republic, McDoanld’s plans to offer high-speed wireless internet for free in 1200 U.K. locations.
Whereas MySpace and CollegeHumor topped the list of college students’ favorite websites in the past couple of years, Facebook.com has now taken the top spot, according to the annual “GenX2Z College Brand Study” from Anderson Analytics’ GenX2Z Youth Research Initiative, reports MarketingCharts.
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High definition (HD) television owners are much more satisfied with the picture quality of HD television than they are with the amount or selection of available HD programming, according to Nielsen Media Research’s “2007 High Definition Survey,” reports MarketingCharts.
A new show is in active development by CBS Television Distribution, based on the syndicated hit Dr. Phil.
Parade, the Sunday supplement distributed in more than 400 daily newspapers, plans to launch a pullout section designed to be sponsored by a single advertiser, in the hopes of pulling in categories such as automotive, financial services and corporate branding and to increase advertising from categories like healthcare, packaged goods and technology.
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Execution is taking precedence over profit and top-line growth as a focus for CEOs , according to a Conference Board global survey of CEOs, who chose “excellence of execution” as their top challenge and “keeping consistent execution of strategy by top management” as the third-greatest concern, reports MarketingCharts.
The so-called C3 rating has served to artificially tighten the television ad marketplace, sending scatter prices soaring, said Bill Koenigsberg, founder and CEO of Horizon Media, during an International Radio & TV Society panel.
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Working Mother magazine closed the October issue with an unprecedented 133 advertising pages, marking the magazine’s largest issue in its 28-year history. The issue is up 9 percent in advertising pages over last October and 14.5 percent in revenue.
Nearly 1,500 U.S. radio stations have prepared their transmitters for HD, but four years after the first HD Radio broadcast, less than half of internet-savvy radio listeners have heard of HD Radio - and some are likely confusing it with satellite - according to research by Paragon, reports MarketingCharts.
Google is in the middle of a mobile phone project, developing an operating system based on open-source Linux software, according to industry executives familiar with the project (via The New York Times).
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