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Audience estimates to the radio commercials broadcast on the network and syndicated programs provided by Dial Global, Jones Media America, Premiere Radio Networks and Westwood One are now being included in the media data that will be available to the seven advertisers participating in the Project Apollo steering committee.
The network and syndicated radio audience information is the latest addition to the syndicated Project Apollo media dataset that currently includes broadcast television networks, cable networks, magazines, newspapers and circulars.
“With each monthly release of the multi-media and product sales data from the Project Apollo pilot, our pilot subscribers gain new insights into the power of single-source media and marketing information,” said Dave Thomas, president, Media Client Services, The Nielsen Company. Project Apollo is a joint effort of Nielsen and Arbitron.
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