Sony Announces In-Game Ad Group
Sony looks to be focused on becoming a player in the growing field of in-game advertising, having announced a new division focused on ad sales.
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Sony looks to be focused on becoming a player in the growing field of in-game advertising, having announced a new division focused on ad sales.
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A new and problematic policy of Nielsen’s, one which allowed two airings of the same network show to be combined into a single unit for ratings purposes if the commercial load was the same in each, has been scrapped.
As Q3 of FEC fundraising reporting draws to an end, presidential candidates are turning to email in last ditch efforts to boost their campaign war chests.
The BBC has told senior staff that it will be cutting more than 2,000 jobs, or at least 12 percent of its workforce. Most of the cuts - which could total as much as 2,800 - will fall on factual programming, writes The Financial Times.
Hearst is rumored to be one of the companies bidding for British publishing giant Emap’s consumer magazine division, writes WWD.
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NBC Universal has confirmed that it will buy Oxygen in a deal valued at $925 million, writes Broadcasting & Cable. The network will be folded into NBC U’s Entertainment Cable division, which includes USA Network, Bravo, Sci-Fi and MSNBC.
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Kawasaki Motors Corp., USA will introduce its first motorcycles with satellite radio this fall through a partnership with XM.
BrandConnections is offering advertisers the opportunity to sponsor contests for students to create their own 30-minute television show, via a program that places ads on closed-network TV screens in resorts that cater to the spring break crowd.
One in five in-market consumers surveyed - approximately 20 percent - said they would likely to buy a vehicle over the internet if such a service were available, according to a Capgemini study, “Cars Online 07/08,” reports MarketingCharts (via ResearchRecap). In 2001, that proportion was just 2 percent, Capgemini said.
High-definition televisions (HDTV) owners report notably high levels of repurchase intent - more than 9 in 10 say they would repurchase the same brand, according to the inaugural J.D. Power and Associates “2007 Large Screen HDTV Usage and Satisfaction Study” released last week, writes MarketingCharts.
The latest technologies and digital services are shaking up the media market, with major players like Apple and telcos taking advantage of new technologies to expand their product offerings and increase their competitiveness, according to “Media Trends 2007,” a study from SNL Kagan, reports MarketingCharts.
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Consumer confidence levels improved considerably in October after tumbling to a 16-month low in September, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,005 Americans earlier this week, reports MarketingCharts.
Google is expected today to introduce a service that will allow websites in its ad network to embed relevant videos from some YouTube content creators, effectively turning its advertising network into a system for distributing content, writes The New York Times.
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As print subscriptions dwindle, a new ad product has launched to help the struggling local paper get more from advertising.
Venture capital, technology and media firms have invested more than $1 billion dollars in 35 virtual worlds companies from October 2006 to October 2007, according to Virtual Worlds Management, writes MarketingCharts (via BtoB Online).
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