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BrandConnections is offering advertisers the opportunity to sponsor contests for students to create their own 30-minute television show, via a program that places ads on closed-network TV screens in resorts that cater to the spring break crowd.
Advertisers can also reach the spring break crowd in their hotel rooms via the 30-second spots that air on the in-room television channels, via advertiser-sponsored program segments, via sponsored or branded live broadcasts of spring break events, and via custom-branded content, writes Media Life.
Mobile campaigns, distributed invitations and information distributed at check-in inform students of the TV spots.
The campaign is available in Panama City, Las Vegas, South Padre Island, Breckenridge/Vail and the Bahamas.
Lead time for the buy is 60 days, and cost can start at less than $100,000.
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Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
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Other recent Publicis…
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The research, which aggregated a year’s…
