Kitchen Nightmares, the reality show with the volatile chef Gordon Ramsay, increased its ratings week-to-week during the first few weeks of the season, while other Fox programs, Back to You and K-Ville, have seen weekly declines, writes Media Life.
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NBC’s Deal or No Deal website was the most visited broadcast network television show website among a custom category of selected shows for the week ending September 29, 2007, according to Hitwise.
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Project Apollo pilot data indicates that marketers can identify consumer groups whose sensitivity to price depends on their exposure to advertising.
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Network radio reaches nearly three-fourths of Americans age 12+ each week - and, particularly, 74 percent of the coveted 25-54 demographic - according to the 2007 edition of Arbitron’s “Network Radio Today” report, which includes data from RADAR studies, writes MarketingCharts.
Baby Boomers (born between 1946 and 1964) are more likely than the general adult population to vote, play the lottery, remodel their home or live in a household that owns/leases at least three vehicles, writes MarketingCharts, citing Mediamark Research Inc.’s BoomerView service.
Auto insurance e-servicing activity climbed 15 percent in the second quarter of 2007, more than twice the rate of growth in total visits to the auto insurer sites included in the analysis, according to a comScore study of online servicing of auto insurance policies, writes MarketingCharts.
Direct marketers can expect little change in the employment outlook for the remainder of 2007, but a slowing trend in new hiring continues, according to the latest survey by Bernhart Associates, MarketingCharts reports.
The National Association of Black Journalists does not want Don Imus back on the air.
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The annual conference of the Association of National Advertisers will have its own radio station thanks to the Radio Advertising Bureau in conjunction with the ANA.
Publicis has consolidated most of its Japanese holdings, which had operated under Publicis Japan, into Beacon Communications, a full-service shop and one of the nation’s 10 largest agencies, writes Adweek.
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The number of people using IPTV services increased 179 percent within 12 months (ended 30 June 2007), and DSL continues to dominate broadband-access technology, accounting for almost 66 percent of subscribers, according to data from Point Topic.
