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The annual conference of the Association of National Advertisers will have its own radio station thanks to the Radio Advertising Bureau in conjunction with the ANA.
The station will broadcast on 95.9 FM, and will feature interviews with industry leaders, broadcasts of the general sessions and on-the-scene reporting, writes MediaPost.
The broadcast booth will be located outside the general session ballroom, allowing attendees to stop by to be interviewed. The audio broadcast will also be available via in-room television in the Arizona Biltmore.
The conference is taking place October 11-14 in Phoenix.
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